Beeswax offers buy-side programmatic advertising capabilities for Comcast’s Freewheel, a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Their high scale bidding advertising technology platform, hosted entirely in AWS, delivers high performance in real-time under strict latency constraints. In this session, Lead Site Reliability Engineers Chaya Vavilala and James Wojewoda will share how Beeswax eliminated alert fatigue, increased reliability of their monitoring infrastructure, and scaled to meet record growth with Grafana Cloud.